I’m a creative mind with a passion for strategic marketing and financial insight. With a background in multimedia, communications, and a current MBA in Finance & Marketing, I specialize in helping brands — including my own — connect with their audiences through compelling content, clear messaging, and intentional storytelling.

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My professional path blends client-facing roles, campaign strategy, and brand development. I’ve led freelance projects under my brand CovaCreative, built marketing campaigns, developed websites, and designed content that aligns with both business goals and customer needs. I’m also the creator of SiddyBeats.com, a self-managed music website that combines beat licensing, branding, and digital engagement — supported by a growing YouTube channel.

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In everything I do, I bridge the gap between creativity and clarity — from analyzing marketing data or financial metrics to crafting visual experiences and building digital content strategies. I also integrate AI tools like ChatGPT and Canva AI into my process to stay efficient, inspired, and ahead of the curve.

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I’m a curious learner, a strategist at heart, and a storyteller by nature. Whether I’m planning a marketing rollout, working with data, or producing creative assets, I’m always focused on delivering work that connects, informs, and moves with purpose.